Computerworld Survey On Business Analytics

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Defining Business Analytics and Its Impact On Organizational Decision-Making, February 2009.

From research conducted by Computerworld, sponsored by SAS.

"In December 2008, Computerworld invited IT and business professionals to participate in a survey on business analytics. The survey was fielded via targeted broadcasts to Computerworld customers, as well as through an invitation on Computerworld.com. The goal of the survey was to better understand the audience’s definition of and familiarity with business analytics as a growing market category, as well as to track the perceived benefits of business analytics software implementation. The survey was commissioned by SAS, but data was gathered and tabulated independently by Computerworld Research. The following report represents top-line results of that survey."