Crowdsourcing and Gamification Help Solve AIDS Puzzle

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Crowdsourcing and gamification are two topics that are gaining more and more traction as ways to solve complicated problems more quickly and cost effectively than ever before. The concepts are still relatively new, but the recent success of of a group of gamers in successfully mapping the protein structure of an AIDS-like protein provides even further evidence that tapping the wisdom of the crowd can yield powerful results. (For the full article)

In the AIDS protein mapping “game,” it took gamers three weeks to solve a problem that had stumped biochemists for a decade. The game posed the problem in a new, different and fun way and provided a conduit for a diverse crowd to provide its knowledge.

Prediction Markets and preference markets provide a similar mechanism for soliciting ideas and tapping into this wisdom using the same gamification and crowdsourcing principles that were used in to map the AIDS protein and could produce similarly amazing results in the business world. We are excited to be at the forefront of such an amazing technological and cultural revolution and are constantly seeking ways to make our software even more fun and engaging.



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