Logica Futurescope: Using Prediction Markets for Cloud Research

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Consensus Point partner and client, international consulting firm Logica, has just released the results of their latest prediction market research about cloud computing. The experts at Logica are leveraging this market intelligence to assist organizations with the best solutions to maximize cloud computing in their business. Download the Logica FutureScope Cloud Research at http://www.logica.com/we-are-logica/...a-futurescope/.

Over a 6 week period, Logica used Consensus Point’s prediction market platform to engage their employees, their customers, leading academics and key decision makers to better understand and predict the future of the cloud. The market, named “Logica FutureScope”, aggregated the disparate opinions of 100s of cloud and business experts and highlighted the factors that are both driving and inhibiting the growth of cloud today. This valuable market research includes future trends and insights on many critical areas, such as the impact of security events on the demand for cloud services.

Logica was looking for new ways to engage and source the “wisdom of the crowd” in order to better understand the direction of future trends. Consensus Point’s prediction market provides them with an environment that encourages insightful debate and contributes to true thought leadership.

If you’re interested in learning more about how our prediction market software can help put your company’s finger on the pulse of market research, innovation and thought leadership, contact us at sales@consensuspoint.com.



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