Social media

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The big HubSpot Webinar (12K registered) on social media and inbound marketing last week prompted some reflection.





In 2004 the KM Clusters conducted a special leadership retreat in London focused on enterprise commercialization of social media. Here are some interesting data.

Google Scholar mentions of ‘social media’ 1900 – 2009.

• 1900–1980 88 mentions
• 1980–1990 77 mentions
• 1990–2000 384 mentions
• 2000–2003 393 mentions
• July 2004 London KM Cluster on Enterprise Social Media
• 2004-2009 4270 mentions

The rest, as the saying goes, is history.








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