New Google AdWords report called Search Funnels showing paid search path to conversio

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Similar to Omniture's Campaign Stacking plugin Google has finally launched a new AdWords report called 'Search Funnels'. Unfortunately, it only seems to consider paid search interactions leading up to a conversion whereas Omniture can path all search activity, organic and paid. Email us at insights@datalicious.com if you would like to find out more.

Currently, conversions in AdWords are attributed to the last ad someone clicks before making a conversion, masking the fact that many customers perform multiple searches before finally converting. AdWords Search Funnels help you see the full picture by giving you insight into the ads your customers interact with during their shopping process.

AdWords Search Funnels are a set of reports describing the ad click and impression behavior on Google.com that leads up to a conversion. In addition to a Top Conversions report, Search Funnels consist of 7 reports including Assisted Conversions, First and Last Click Analysis, Time Lag, and Path Length. For an overview of these new reports, check out this video:

Read the official article here
http://adwords.blogspot.com/2010/03/...h-funnels.html


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