Study and poll: New privacy regulations on behavioural targeting won't help consumer

[admin]

There's a new study from the think tank Technology Policy Institute*which concludes that new online privacy measures won't help consumers*but hinder online companies.*

"Regulation should be undertaken only if a market is not functioning*properly and if the benefits of new measures outweigh their costs,"*states the 56-page*report, "In Defense of Data." "Our analysis*suggests that proposals to restrict the amount of information*available would not yield net benefits for consumers."*

The paper pretty much reiterates known statements from a decade ago*but it's a good summary anyway. Have a read and please comment on this*post or at least participate in the poll, would love to know what you*think about behavioural targeting online.*

Download now or preview on posterous
in defense of data.pdf (584 KB)





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