Datalicious to run half day analytic workshop at Marcus Evans Digi-Tech event in June

[admin]

Join Datalicious for a half day analytics workshop on*tracking, measuring and monitoring digital data to optimise marketing strategies at the Sydney Harbour Marriott on the 3rd of June. We'll touch on the below topics and also have a few interactive exercises in store!
*
Data capture and measurement

• What tools to use to effectively measure digital marketing performance and maximise ROI*
• How to capture behavioural data of consumers and prospects for later re-targeting*
• Impact of increasing website traffic from mobiles and smart phones*
• Impact of online on offline sales and vice versa

Deciphering data and generating insights

• Developing metrics frameworks in order to avoid drowning in meaningless data*
• Making data accessible and actionable, the greatest challenge for today's businesses*
• Measuring and optimising campaign performance in a multi-channel environment*
• What you can do to measure the effectiveness of social media marketing*
• Measuring online video and how to best integrate it into the digital mix
• Online insights influencing offline marketing strategies

Taking action and increasing profitability

• How to define ROI in digital? Increased revenue, reduced costs or customer experience?*
• The keys to success: Adequate internal resourcing, knowledge sharing and cooperation*
• Accessing media performance and developing media attribution models
• Strategies to widen the conversion funnel - at the top and at the bottom!

For more information and bookings please*visit the official Marcus Evans website*or check out the full program below.

Download now or preview on posterous
Digitech 2010-Events Brochure.pdf (149 KB)





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