Another blow for web analytics: Google Analytics opt-out browser plug-ins now availab

[admin]

It's been announced for a while but now it's actually possible, Google Analytics has just released the beta browser plug-ins that will make it possible for people to opt-out of Google Analytics tracking.*

The opt-out provides users with a choice of whether information about website visits is collected by Google Analytics. The add-on stops data from being sent from your computer when you visit websites that use Google Analytics Javascript (ga.js) to track usage. The beta version of the opt-out that we are releasing today is available for Internet Explorer, Firefox, and Chrome.

Read the official blog post here (and download the plug-in if you must, argh).
http://analytics.blogspot.com/2010/0...rency-for.html
Or check out our earlier posts on privacy including how to track visitors without cookies.
http://blog.datalicious.com/tag/privacy




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