See our MD Chris presenting at ADMA forum 2010

[admin]

At 12pm in the Exhibition floor

Eliminating Waste and Increasing Relevance through Behavioral Targeting: An Introduction

• Defining segments and input sources: Exploration of*behavioral*and transactional data sources
• Developing integrated solutions that combine the various data sets including pros and cons of the different systems
• Extracting greater program efficiency*for an effective targeting program: Best practice strategies to streamline your approach

At 4pm*in the Data and*Analytics*stream

Gaining a 360 View of Your Potential Customer:*A Cutting Edge Approach at Telstra
Christian Bartens, Managing Director,*DATALICIOUS and*Karen Ganschow, Executive Director Relationship Marketing & Online*TELSTRA

• Developing a full profile of potential customers
• Ensuring email addresses are captured at every interaction
• Strategies for leveraging the information you have to gain social media identity and follow on connections
• Connecting offline sales to online through email receipts

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