Gigya and Compete report on increasing importance of social network referral traffic

[admin]

We all heard the news when Facebook overtook Google as the most popular website in the US in March this year according to Hitwise but now the guys at Gigya have released a research report based on Compete data that adds an interesting new perspective to this trend suggesting that social networks are becoming the next/new search.
Although Facebook has overaken Google as the most populate website, marketers were wondering if that would actually translate into increased traffic to their sites which according to the Gigya reports is exactly the case. The below chart clearly shows that referral traffic from social networks has become a major traffic source that rivals Google and marketers would be well advised to develop suitable strategies to address this trend.

A social revolution is dictating dramatic changes in how companies run their websites, and their business. With the advent of social feeds - a live stream of friends’ activity shared on social networks like Facebook and Twitter - consumers can more easily rely on trusted personal relationships to determine what’s worthwhile to read, watch, play and buy online. For many, the conclusion is startling; referral traffic is as significant from social networks as it is from search engines, making Social the next Search.

For more information download the full Gigya report on Social is the Next Search: Why Online Businesses Must Optimize For Social Network Referral Traffic.


Permalink | Leave a comment »



More from the Datalicious Blog...