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forrester wave listening social monitoring platforms

This is a discussion on forrester wave listening social monitoring platforms within the Presentation News Feeds forums, part of the Presentation category; Forrester have just released their latest Wave report on listening platforms which you can download from Converseon for free . However, looking at the report and the matrix below I ...


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Old 4th August 2010, 01:54 PM   #1
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Post forrester wave listening social monitoring platforms

Forrester have just released their latest Wave report on listening platforms which you can download from Converseon for free. However, looking at the report and the matrix below I have to say I'm not entirely sure how well*it was researched as some key players are plain missing.*

If social media monitoring or listening is an area of importance for your company I would strongly recommend to also review Jeremy Owyang's Altimeter report on Social Marketing Analytics.




Comparing the below Altimeter chart to Forrester's above, it does seem that Jeremy was a little more thorough. In addition to a vendor list, the Altimeter report also contains some very useful *thoughts on how to approach a social media monitoring strategy in general.





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