forrester wave listening social monitoring platforms

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Forrester have just released their latest Wave report on listening platforms which you can download from Converseon for free. However, looking at the report and the matrix below I have to say I'm not entirely sure how well*it was researched as some key players are plain missing.*

If social media monitoring or listening is an area of importance for your company I would strongly recommend to also review Jeremy Owyang's Altimeter report on Social Marketing Analytics.




Comparing the below Altimeter chart to Forrester's above, it does seem that Jeremy was a little more thorough. In addition to a vendor list, the Altimeter report also contains some very useful *thoughts on how to approach a social media monitoring strategy in general.





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