New ClickTale segmented heat maps show mouse data for prospects vs. existing customer

[admin]

ClickTale launched two new heat maps feature today that are worth mentioning.

The Segmented Heap Maps (see screen shot below) allow analysts to show mouse movement, mouse click and page scrolling data for different segments to analyse differences in behaviour. The segmentation options include customer status, conversion status, media channels and any other custom segmentation variables such as age, gender or location but I especially like the fact that we'll now be able to analyse website usage for new prospects vs. existing customers separately.

Ultra Scale Heat Maps on the other hand allow analysts to show aggregate mouse data from up to 100,000 visitors in one single image enabling usability testing on a super large scale compared to standard eye tracking methods.

"With an 84-88% correlation between our Mouse Move Heatmaps and expensive eye-tracking studies, website owners can now conduct incredibly accurate usability studies on a massive scale, and at a fraction of the cost."





Permalink | Leave a comment »



More from the Datalicious Blog...