forrester wave adobe omniture test target

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Forrester just released a new Wave report this time focusing on online testing and targeting platforms in case your company is looking to invest in this area or is considering an upgrade.

According to Forrester, "Both Adobe and Autonomy are leaders, but subtle factors*differentiate the two. Adobe/Omniture excels in overall application usability, customer satisfaction, and*content support. Autonomy stands out in administration, deployment options, and breadth of*testing techniques. Both vendors demonstrate strong integration options with the Web marketing*ecosystem, enabling marketers to plug online testing into a broader application framework."


We especially like the seamless integration with Adobe/Omniture SiteCatalyst which has come a long way since it was first released.*

Download the full Forrester report*if you want to find out more or*check out our Vodafone Omniture case study*on how to integrate web analytics with testing, targeting and bid management.




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