Analyse to optimise: New ADMA short course in Sydney and Melbourne run by Datalicious

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Update: Sydney course nearly booked out, a few more spots available in Melbourne.

Do you think your data could work a little harder for you? Are you sometimes wondering what it all means?

Well, we're proud to annonce the launch of our new ADMA course, Analyse To Optimise: Measurement & ROI, designed to enable you to turn data into actionable insights that will actually have an impact on your company's bottom line.

During the two day cours you will learn how to define a metrics framework and find or develop the right data to be able to bring your metrics to life as well as extract some actionable insights from it. We will examine a multi-channel campaign flow and how it can be turned into a media attribution model to help drive media effectiveness as well as techniques to increase conversions to improve overall return on advertising spend.

Apart from cutting edge theory we also included plenty of hands on exercises throughout the course that will enable you, upon successful completion of the course, to impress your clients and managers with real insights and not just spreadsheets.

Sydney
When: 5th & 6th of October 2010, 8:30am-5:00pm
Where: Cliftons, 190 George Street

Melbourne
When: 9th & 10th of November 2010, 8:30am-5:00pm
Where: Cliftons, 440 Collins Street

For more information on the course and to book please visit the course page on the official ADMA website or email education@adma.com.au.

See and download the full gallery on posterous




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