Attention Wizard: Generate heat maps without live data to sense check landing page de

[admin]

We just came across the below new heatmap tool from Attention Wizard which is an interesting variation of more established services and although we're not sure we like their approach we think they're worth mentioning.

In contrast to tools such as CrazyEgg and ClickTale which are collecting and visualising mouse click and movement data from actual website visitors, Attention Wizard aims to predict where the human eye will move during the first few seconds on a page and where the brains attention will focus.

To do this, no human subjects are required, instead AttentionWizard uses software algorithms to simulate visual perception and attention. Now we're not sure we'd recommend to use this to analyse websites that are already live (i.e. might as well collect live data), but why not run the tool over mock-ups or draft designs to get an idea of how they would capture attention even before they're put live?





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