ADMA Data & Analytics Council presentation from RDA Research on geo-demographic segme

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What are you doing with your customer address data? Nothing or not enough? Then join us next Wednesday evening, the 23rd of February, for a presentation from Robert Dommett, Technical Director of RDA Research and 20 year veteran of geo-segmentation for his perspective on the current usage of geo-demographics and vision for the future.

New perspectives on geo-demographics knowledge integration, multi-channel execution and global standardisation: For many years, geo-demographics has been a workhorse of the direct mail, retail and risk industries. Often out of favour and considered un-sexy by many in the industry, geo-demographics is enjoying a resurgence as a multi-channel integration framework.
Email councils@adma.com.au or visit the ADMA Data & Analytics Council Meetup page now to register for the event.
See and download the full gallery on posterous




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