adtech workshop campaign measurement optimisation

[admin]

We're excited to announce that Hamish Ogilvy, our Head of Data, will be running a workshop*on digital data, campaign measurement and optimisation at the upcoming ad:tech event in Sydney

The workshop will be held from 10-1pm on Wednesday, March 9th, and will cover a divers range of topics from standardisation of metrics over digital data sources and their limitations to advanced media attribution and targeting to reduce media waste.

It doesn't matter whether you’re agency or client side, the workshop will enable you to make better data driven campaign optimisation decisions*through a combination of marketing theory and hands-on group exercises.
For more information on the workshop content and to register please visit the official event page.


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