Revolution in targeted outdoor ads: Interactive billboards in Japan now using face re

[admin]

Ok, we're not turning into a video channel (this is the 3rd video post in a row) but this is just too cool (or scary) to only share on Twitter as a link. The Nestle speaker at the ADMA Data Day in Brisbane just talked about a revolutionary new outdoor targeting technology in Japan similar to what some of you might remember from the film 'Minority Report'.

Check out the video below for a glimpse into the future: Targeted billboard ads based on facial recognition! You can say what you want but the Japanese do innovate.

Note: If for some reason the video doesn't load for you within Posterous, please use the following link to watch it on YouTube http://goo.gl/dGPPv.



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