Global Web Index survey and #infographic showing the state of social networking in di

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On my recent visit to ad:tech in Singapore I came across the Global Web Index which I thought was rather cool. Check out the below infographics showing the state of global state of social networking.

According to the vendor, the study is based on a global survey which will soon expand to over 120,000 participants and 36 markets (i.e. we don't know what the below is based on for now). The overlapping circles in the below chart shows the number of social networkers in each market by type: Messagers, groupers and content sharers. Have a look at the US and China, quite a different profile.

The use cases Global Web Index suggests below sound a bit made up, but I still thinks this is awesome data that can definitely help shape social media strategies for different markets around the world.

1. Discover the online behaviour of your target audience
2. Understand the evolving web behaviour
3. Track the growth of online into the post browser age
4. Identify and quantify new audiences and market opportunities
5. Spot the market differences and regional or global consistencies
6. Quantify the value of all digital brand communications
7. Assess how your brand should embrace the social media world
8. Get inspiration





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