We were busy here at Datalicious over the AFL Grand Final weekend doing a visualization of Twitter content (or Tweets) for a piece by the Herald Sun. Below is a video generated using Tableau of the finals showing Twitter volume for mentions of the different teams. Following that are some screenshots of the Ross Lyon (St Kilda coach) incident, in which he was accused of stabbing his predecessor Mark Harvey in the back for the position of coach at the Freemantle club.
The video is presented in what we call 'Twitter Time' in which Tweets are broken up into chunks of 400. This means that as the chunks of Tweets (blue lines) are visualized, time will slow down at moments when the volume of Tweets was high, particularly at match dates (green circles) or at the Grand Final (dark green circle). The jersey size is proportional to the number of Tweets mentioning a particular team, and you'll notice that they go gray once they are eliminated from the series. The analysis was run on about 35,000 Tweets, pulled using
Alterian's business intelligence product SM2.
Below is the breakdown of the Twitter chatter and mentions of key players, and most importantly coaches, from the time Ross Lyon announced that he was resigning and rumours started about his move to Freemantle (15th and 16th September). All Tweets were analysed for instances of player or coach names. Rumours pop up and die as Twitter volume rises and falls.
Above: Hawthorn vs Sydney & West Coast vs Carlton normal match chatter on Twitter.
Above: rumours of Ross Lyon's move to Freemantle and sacking of Mark Harvey explode on Twitter after Ross Lyon officially resigns. His move to Freemantle is confirmed on the 16th of September.
Above: Neil Craig becomes the topic of conversation as well as it is rumoured he might go to St. Kilda.
Above: AFL fans move on and resume normal match chatter...
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19th October 2011, 07:05 PM
AFL finals Twitter visualization 
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