Google Analytics keeps adding new features, introduces Flow Visualizations and Real-T

[admin]

Google have added an exciting new feature to its Analytics tool to help you visualize how different classes of visitor move around your site. There have been a few attempts at this kind of visualization, none of which have been particularly useful. We think this one hits the mark rather well.



Starting on the right you see where visitors have come from, which is the default but you can start from other segments, then the landing pages and subsequent pages. The Datalicious site is pretty simple, so there's not much, but what we see in our clients' sites is much more interesting, with the full complexity of connections laid out in a really interesting way.

This new feature will be gradually rolled out to all Google Analytics users over the next few weeks.
It comes hot on the heels of Google's Real Time view, which is also being gradually rolled out and gives a brilliant live dashboard of who is on your site right now. Google are clearly taking the analytics space very seriously, with lots of very cool stuff in the pipeline that we can't talk about yet!




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