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This is a discussion on competitive intelligence omx online marketer melbourne within the Presentation News Feeds forums, part of the Presentation category; 201111 OMX Competitive Intelligence V1.pdf Download this file Below are yesterday's slides from the Competitive Intelligence presentation at the Online Marketer conference in Melbourne .* We used the recent grounding ...


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Old 16th November 2011, 08:35 AM   #1
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201111 OMX Competitive Intelligence V1.pdfDownload this file

Below are yesterday's slides from the Competitive Intelligence presentation at the Online Marketer conference in Melbourne.*


We used the recent grounding of the Qantas fleet as an example to showcase some of the free (and paid) online tools that can be used to collect competitive intelligence - in our example, insights informing a Virgin campaign designed to poach Qantas customers.*Check out the tools we used and please leave a comment on this post if you know of any other great competitive intelligence tools!



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