New Google BigQuery API makes fast crunching of large data sets affordable for all bu

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Google launched a neat new awesome service for you data geeks out there - the Google BigQuery Service. The new API is a web service that enables you to do interactive analysis of massively large datasets - up to billions of rows.

Rapidly crunching terabytes of big data can lead to better business decisions, but this has traditionally required tremendous IT investments. Imagine a large online retailer that wants to provide better product recommendations by analyzing website usage and purchase patterns from millions of website visits. Or consider a car manufacturer that wants to maximize its advertising impact by learning how its last global campaign performed across billions of multimedia impressions.



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