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Omniture Pick the winner game, lame but usefulThis is a discussion on Omniture Pick the winner game, lame but useful within the Presentation News Feeds forums, part of the Presentation category; Came across this game from Omniture . A game where you have to select the winning variante in an AB test . Good initiative to highlight the impact messaging and ... |
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19th November 2009, 10:18 AM
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| Administrator |  Omniture Pick the winner game, lame but useful Came across this game from Omniture. A game where you have to select the winning variante in an AB test. Good initiative to highlight the impact messaging and content on a landing page has on conversion. I think there would have been a few more tests and more colourful examples, but certainly the message behind the game is important. The whitepaper at the end of the game does a good job to outline the steps to follow to conduct testing on your website, and 7 tips for planning tests. http://www.omniture.com/en/pickthewinner  Permalink | Leave a comment » More from the Datalicious Blog... |
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