Google Analytics catching up to (and surpassing) Omniture with new feature release

[admin]

Google is slowly but surely leveling the playing field with its latest release and has made significant headway in the three key areas in which Omniture provides much more flexibility than Google Analytics (i.e. custom variables, custom goals, data export).

New Google Analytics features include

• Engagement goals (time on site, pages per visit, see video below); can also be enabled in Omniture but not as easily (i.e. needs custom code) but you have up to 60 custom events
• 5 custom variables (was only one before); there's up to 50 custom variables in Omniture so the key question is how many do you need (probably more than 5)?
• Mobile reporting including iPhone and Android apps; Omniture has offered this for a while in different forms with and without JavaScript but the Google options sounds a little easier
• Advanced analytics and report filtering options (see videos below); Omniture certainly offers something similar with its Discover product but it's 'slightly' more expensive
• Easy report sharing between users via unique URL; Omniture just rolled out the same functionality a few months ago
• Automatic alerts if your data changes significantly (very cool, see video below)); that I haven't seen from Omniture, alerts still need to be set-up manually by the user

All in all a pretty impressive release, thanks Google! Especially cool are the automatic email alerts that need no manual user set-up.
However, even though the Google Analytics platform has improved significantly and now even features a data extraction API it's still impossible to extract data on an individual user level which is crucial if you want to import website behavioral data into your CRM platform for example (to improve your cross and up-sell using website data). Drop us a line if you want to know more.

Read the official Google Analytics blog article here
http://analytics.blogspot.com/2009/1...-powerful.html





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