Silverpop: Viral link sharing propensity by social network

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Interesting research study from Silverpop on measuring viral sharing of email content in select social networks.

Key insights from the study include
- Most companies include four to five different sharing links
- The life of a shared message is about one week
- Just including sharing links isn't enough, content is key
- This is supported by inconsistent click-through rates
- Facebook dominates among the social networks
- View rates are still low but expected to grow with social media
- Over 20% increase in reach due to social sharing


Interesting is also, that the main social networks (i.e. Facebook, MySpace, Twitter) that are most often included in emails are not necessarily the ones attracting the most clicks on sharing links (see graph below). Download the original research study here
http://www.silverpop.com/landing-eng...Study_oct.html



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