Accenture to copy Datalicious business model

[admin]

Last week, amid the major announcements of Adobe buying Omniture and Google launching Doubleclick Exchange 2.0, a third and very important announcement occurred that most people missed: Covario clients Accenture and P&G announced a new practice called Accenture Interactive, with P&G lauded as the first anchor client. Accenture Interactive is “a new business that Accenture has established to help companies develop world-class digital marketing capabilities and optimize online/offline investments.

Accenture Interactive will bring together advanced technology platforms with consulting, analytics, Web development and digital managed services capabilities in an integrated model.”

via actionableinsights.covario.com
Ok ok, we can't really claim that Accenture has copied our business model but it's not really that innovative either. Smaller boutique agencies including Datalicious have been offering the same services for quite a while now so email Chris at cbartens@datalicious.com if you would like to find out about a local Australian alternative at a tenth of the Accenture price.

Read the original article here
http://actionableinsights.covario.co...ng-initiative/




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