How to ensure Google Analytics goal values are accurate when using Windows IIS web se

[admin]

When running Windows IIS as your web server, you might find that the issue of upper and lower case URLs can very annoying and troublesome.
Windows is a case insensitive OS, meaning test.html and Test.html are actually physically the same file in Windows. However, in Google Analytics they will by default be recorded as two different pages if you don't do something about it. The following screenshot shows an example of the folder '/candidates/' and how it is tracked as two different folders simply because of the case sensitive issue.

It's very easy to fix the problem. All you need to do is to setup a filter in your Google Analytics profile to convert all the URLs into lower case or upper case. To do that, login to Google Analytics and click on Filter Manager, then add a filter as shown in the following screenshot. This filter will turn all URLs in Google Analytics to lowercase eliminating the duplication on the content and goal reports. Please note, this only works form the moment you create the filter and not in retrospect. We recommend that all websites running on Windows IIS should have such a filter to avoid the problem caused by case sensitivity.



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