Aussie: Custom web analytics implementation covering Google Analytics and Atlas ad s

[admin]

Aussie engaged us to review their web analytics set-up including Google Analytics and Atlas ad server tags prior to a major website re-launch.


Key shortcoming of the existing implementation was the lack of conversion goals and actual dollar values, preventing Aussie from measuring return on advertising spend across paid and organic channels.

During the project we used the standard Google Analytics set-up process to configure conversion goals but also introduced new custom page views triggered on-click to track conversion goals on 3rd party forms which traditionally were thought to be outside of Aussie’s control. This solution enabled a full view of the value Aussie’s website and online campaigns were generating for the business.

Using filters and custom segments populated with data from online forms, we were also able to break the so far anonymous website traffic up into visitor segments delivering more granular insights on campaign responses and website usage. Additionally, a new code architecture was implemented, introducing a central JavaScript file that now controls all Google Analytics as well as Atlas ad server tags thereby significantly reducing required code maintenance effort.

“We were seeking a custom, integrated approach for our web-based data tracking and data management needs. From the get-go, the team at Datalicious were insightful, knowledgeable and willing to provide a solution tailored to our needs, not theirs. At every stage of the process Datalicious was willing to work closely with us, not just providing the solution, but also actively allowing us to understand and help develop the solution. Their entire team was very friendly, trustworthy and professional and I would recommend them to anyone with similar needs to ours.” Richard Frey, Web Producer.
http://www.aussie.com.au/



Permalink | Leave a comment »



More from the Datalicious Blog...