Measuring social media performance still fairly unsophisticated

[admin]

It looks like most marketers are still missing the point of social media, at least their metrics for success are not reflecting it.

According to the latest eMarketer chart below most marketers still rely purely on traffic to their websites as the key success metrics. What about customers complaining about a brand, they won't go and visit the companies website, right? Or take the new online store on Facebook, customers might never have to leave the social network anymore in the future.

If you agree that pure referral traffic alone is a bad measure for social media success have a read through our earlier blog post on social media measurement tips and tools to get some ideas of how to do it right.

Read the full eMarketer article here
http://www.emarketer.com/Article.aspx?R=1007506




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