Eyeblaster research: Share of display and search conversions by vertical

[admin]

The debate around whether display influences search behaviour or not has been going on for a while but I don't think anyone really doubts the impact on search anymore, the question is how much. So it's nice to see some research on how this differs by vertical. The below Eyeblaster graph shows the share of search and display conversions by vertical.

Interesting to see would be how the impact of display on search behaviour differs depending on the brand awareness in market for a particular brand. Datalicious client research indicates that the weaker the brand awareness in market for a particular brand, the stronger the impact of display advertising on search behaviour and conversions.



Request the full Eyeblaster report here
http://bit.ly/searchdisplay



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