Christian Bartens, Managing Director of Datalicious, new chair of ADMA Data & Analyti

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We are exited to announce that Christian Bartens, Managing Director of Datalicious, has recently been appointed as the new chair of the ADMA Data & Analytics Council.

Everyone here at Datalicious is very excited about the opportunity to help shape industry best practice and to promote the increasing importance of digital data for the future of direct marketing.

The ADMA Data & Analytics Council was founded to

• Look at all aspects of data management, modelling, customer profiling and marketing effectiveness measurement
• Examine media optimisation and the appreciation of different techniques in identifying channel performance in isolation and across multi-media and integrated campaigns
• Develop best practice techniques in customer analysis, modelling and predictive-ness as well as campaign optimisation
• Explore accountability and robust measures used by marketers to demonstrate ROI as well as marketing’s direct influence on business financial performance
• Consider data availability, access, storage and use from all perspectives of marketing and value management

Email Chris at cbartens@datalicious.com or subscribe to our Twitter feed @datalicious to stay up to date on all things data including upcoming Data & Analytics Council events.

The objectives of ADMA Councils in general are to

• Provide forums for sharing information on matters of specific common interest aimed at increasing the industry sector body of knowledge
• Assist in the development of a unified approach on public policy and regulatory matters
• Identify gaps in the suite of ADMA’s education, seminar and conference programmes and to assist, as required, in the development of content to fill those gaps
• Develop, where appropriate industry best practice guidelines that set ADMA members apart from others in the industry
• Add value to ADMA memberships

Other ADMA Councils include Agency, Contact Centre, Digital, Email / Mobile, SEM / SEO, Social Networks & Media, Mail Marketing, Multi-Channel Acquisition, Relationship Management / Customer Management.
Visit www.adma.com.au for more information on councils in general or email membership@adma.com.au.


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