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Retailer Colruyt uses SAS to tailor promotions to the personal preferences of 1.6 milThis is a discussion on Retailer Colruyt uses SAS to tailor promotions to the personal preferences of 1.6 mil within the SAS Forum forums, part of the Major Vendors category; Use of SAS Analytics has resulted in increase in customer loyalty and retail spending, and decrease in printing and mailing costs at Belgian retailer Colruyt. More...... |
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7th March 2011, 11:09 PM
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 |  Retailer Colruyt uses SAS to tailor promotions to the personal preferences of 1.6 mil Use of SAS Analytics has resulted in increase in customer loyalty and retail spending, and decrease in printing and mailing costs at Belgian retailer Colruyt. More...
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